From Meals to Moments: Why Thums Up Is Still India’s Go-To Cold Drink
You don’t need a special reason to open a Thums Up drink. Some prefer it with lunch. Others grab it during a road trip. Many just crave that extra fizz after a long day. It’s not just a beverage. It’s a habit that stuck. And with cold drinks available on delivery apps in minutes, it’s now easier than ever to stay stocked.
Quick grocery delivery means you can get a chilled bottle while your food is still warm. Whether it’s a picnic, party, or weekday dinner, the Thums Up drink is one of the few that always make it to the table.
A Brand That Refused to Fade
Launched in 1977 under Parle, Thums Up drink gained ground fast. Even after Coca-Cola bought it in 1993, rumours said the goal was to remove it from the market. Stores stopped stocking it. Advertising vanished.
But the public didn’t forget.
Sales dipped only for a while. The gap was filled by Pepsi, not Coke. That’s when Coca-Cola changed track. By 1997, Thums Up drink was relaunched, and it didn’t just survive. It dominated. The brand holds 42% of the cola market in India today.
What Makes Thums Up Different
- Strong taste
- Familiar aftertaste
- Smart branding
- Local identity
- Mass appeal
People never treated it like just another soft drink. It was seen as India’s reply to foreign colas. The “Taste the Thunder” campaigns went beyond advertising and became part of everyday speech. Even now, the slogan remains unchanged.
Rise of the Desi Cold Drink
Post-liberalisation, people leaned toward homegrown options. The Thums Up drink had the right blend of price, quantity, and memory. The brand released 300 ml bottles when others offered 250 ml. Consumers noticed.
With celebs like Akshay Kumar and Mahesh Babu fronting campaigns, the drink became a symbol of energy, youth, and edge. Its bold taste and masculine branding helped it stand apart.
You can still get it today via any grocery delivery app in minutes. Many stores also carry 2-litre party packs, ideal for small gatherings.
Where Fanta Fits In
The Fanta cold drink entered India in the same year Coca-Cola returned. Its appeal was different. It wasn’t as intense as the Thums Up drink. Instead, it was sweet, colourful, and aimed at fun occasions. Fanta’s orange burst made it perfect for young palates.
Later, Fanta introduced apple flavour to match broader taste profiles. The brand positioned itself as fun and cheerful, while Thums Up drink retained its bold and grown-up tone. That helped both drinks survive without overlapping audiences.
How Delivery Apps Boost Cold Drink Reach
- Cold drinks delivered in 10–20 mins
- No need to store ahead
- Helps serve guests instantly
- Variety available in one place
- No waiting at checkout
Whether you’re buying Fanta cold drink for the kids or Thums Up drink for your meal, delivery apps make it simple. The drinks arrive chilled, and in time.
Final Word
Thums Up drink is more than a cola. It’s a reminder of a time when India chose its own flavour over foreign options. And it still holds that position. Fanta cold drink may bring colour and fun, but Thums Up brings consistency.
Both continue to hold their space. Both are just a tap away.
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